I received an email asking if I wanted to do an interview with Ro James tomorrow, as I was about to go on Pulse 88 Radio. Ro who? I had never heard of this artist before, I was apprehensive but decided to do it anyway.
For the first 30 minutes of my show I could not concentrate, my mind was racing. Who is Ro James, what questions should I ask, I need his bio, his album, the interview is tomorrow. Asking my radio show listeners for some good questions to ask did not help either as nobody replied.
After my show I decided to do some research, this never happened, I was shattered. The most I could do was write out a few standard questions and work out my route to the Sony UK offices. In the morning I would listen to the album, read the press release and formulate the rest of my questions.
After the digital revolution in the 90’s/2000 I lost contact with record companies and relied on Digiwaxx for my music.
A few weeks ago I decided to rekindle my relationship with my contacts in the Business hence the call to interview Ro James. I was not expecting to be called into action so soon though. The last time I done a major interview was about 10 years ago, it had been a while. I accepted this offer thought as it would be a good experience.
I woke early the next morning and begun my research. I went to the RCA website and read his Bio/Press Release, watched his videos & listened to his Album. Upon listening I got a feel for him and categorised him with the likes of D’Angelo, Musiq Soulchild, Bilal etc. The questions started to flow, I aimed for 10 but ended up with about 15. I started to feel that I was built for this, that I could pull this interview off easily.
Sony Music Uk
I left out early and made my way to High Street Kensington. Walking down the High Street brought back memories as I worked for East West Records which was close by. In fact I walked past the Sony building and was on my way to the East West Records site until my Google Maps showed me I was going in the wrong direction.
I eventually found the building, approached the security guard and informed him I was here to see Ro James. Ro who? He had no idea who I was talking about and phoned through to reception, surprisingly they had no idea either and I thought here we go. Anyway after about 30 minutes I was eventually let upstairs. The building was lovely, it sounds weird but I felt that I was back at home after being on a long holiday lol. I approached the receptionist and said I am here to interview Ro James, she said take a seat. After making myself at home and snapping the building I messaged my contact to let him know I was here.
5 minutes later my contact arrived and we caught up for about 5 minutes, it had been a while. After some formalities we made are way to the interview room, at that point my contact asked me do I have my recording equipment? My heart sank, I said equipment, he said yeah laptop, mic etc, I replied no. Basically all the Recording Artists I had interviewed before like Sean Paul and Mark Ronson were carried out in Wise Buddah Studios so I automatically thought this interview would be carried out in a studio setting also. Unfortunately in this case the interview was not in a studio but you know what they say “the show must go on” I had my IPhone 6 and my Samsung Galaxy S6 so I had to improvise.
Please watch the full interview below, leave your comments and share, thank you.