Tag Archives: Club Reina

10 Things That Make For A Bussy Club Night

Club Night

As an established DJ/Promoter with over 10 years of promoting club nights, over 25 years DJing and over 300 club nights under my belt, I have been asked many times by clubbers “is my club night going to be any good”? Even if I think it is not going to be, I am hardly going to answer by saying “no my night is going to be rubbish so don’t come”.

So to help you clubbers make an informed choice I list 10 things that can make for a busy club night, I stress that the following do not always guarantee a packed event but they do help.

Established Venue

The party is at well known venue and the venue/club night is synonymous with a particular style of music for example Egg Club and Ministry of Sound with dance, Moonlighting Club with Urban Music (R&B, Hip-Hop & Dancehall). Clubbers are drawn to the branding of the venue just as much as they are to the club night brand, increasing business. Also established venues are conscious who they hire their venue too and will vet promoters to ensure they can actually pull a crowed.

Ministry of Sound

Established Brand

A well know brand is behind the night, the night has been been going for many years on a weekly/monthly basis at the same or different venues in London, around the UK or internationally. Some names that spring to mind are Garage Nation, Sun City and Twise As Nice. These club nights are established brands and  have diversified into Merchandising, Franchising and a DJ Agency and generally these club night brands will work hard to protect their name.

Weekly/Monthly Event

Touched on this above slightly, if the event has been at the same venue for a while on a weekly or monthly basis then this can be an indicator that the night will be a good one. A weekly/monthly residency can enable the night to grow and establish a following. Generally speaking a venue would not want to keep a promoter on if their particular club night is not dong well if the event is in-house then this is a different story. You can always call a club and ask is the event in-house or put by an external promoter.

Word of Mouth

They say the best form of promotion is Word of Mouth. If a lot of people are talking about the event, there is a lot of hype on Social Media surrounding previous/forthcoming events, basically a buzz then generally this is a good indicator that the night is going to be busy.

Tickets Sold Out

Obviously if tickets are sold out then this is an indicator the night is going to be packed. Although I do know of promoters that have lied and made out on (ticketing websites) mthat First Release (Early Bird Tickets) have sold out just to induce sales.

Big Name DJs

If big named DJs like DJ EZ for example are playing at the event this can help the popularity of the event, the more big names the better. Big name DJs cost money so a night club promoter will obviously want to recuperate his or her money thus doing everything possible to ensure a busy event. Although this can be a good indicator that the night will be busy, I do know of promoters though that have lied on flyers listing big name DJs knowing fully well they will not be turning up or cancel the big name DJs just before the night as the promoter has an inclination the night is not going to be busy.

DJ EZ KIss FM

Promotion

If the night has been heavily promoted for example on radio, social media, posters/poster boards etc this can lead to a busy night. Budgets vary will vary though, radio advertising and poster can be costly so a promoter will want to guarantee a busy night so as to recuperate his or her costs.

Special Occasion

Special occasions can help for example New Year’s Eve, Bank Holiday Weekends, Valentines etc. Some people that don’t go clubbing on a weekly basis choose to go out on these occasions.

After Party/Celebrity Appearance

A guest appearance from a famous rapper or reality TV star can boost the popularity of a night or an after party to a popular concert or an award ceremony like the Mobos, be sure to check that these parties are the official ones though.

To sum up I would say that no one thing (apart from tickets selling out) can guarantee a busy event but a combination of the above will definitely help.

For some great events in London download the London Club Nights App – Your No.1 Guide For The Best R&B, Hip-Hop, House, UKG, Afrobeat & Dancehall Parties & Concerts In London.

Search London club Nights on Google Play & App Store or click on the links below

Android users click here

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Club Reina Every Saturday

Club Reina City Party

So it’s Saturday and I felt like going out as it had been a while! As I know quite a few nightclub promoters I started to make some calls. After having a nice catch up with one particular nightclub promoter I decided to go to Club Reina City Party.

UK Garage Saturday

I made arrangements with my friend to meet me at Uk Garage Saturdays Far Rockaway in Shoreditch. Mighty Mo former member of the Heartless Crew was performing. Upon arriving I chilled in the corner listening and reminiscing over the UKG tracks. Mighty Mo arrived but did not see me I was a bit Intoxicated by now and could not be asked to go over and greet him lol. Anyway after picking up the flyers from the promoter for the next Garage Proud in Camden which incidentally I am playing at ( in the R&B London room) I met my friend outside as he cant stand UKG lol.

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Club Raduno

We made our way over to Farringdon it’s not that far from Shoreditch.  We had been to this particular promoters event in Farringdon before so I was surprised when ee got to Ember Bar on Turnmill Street that the venue was closed, it looked like the venue had been sold and was being built into a Nandos. So many clubs have closed in the area or changed ownership Turnmills, Anexo Bar, Raduno and now Ember Bar. I was confused I though the event was still at Ember Bar every Saturday, I just kept on thinking to myself 85 Charter House Street, 85 Charter House Street that address rings a bell so we made our way over to Club Fabric, it then dawned on me that the club night had moved venue to Club Reina which was the old Raduno Club. Raduno was a venue I used to do club nights at and DJ a few years ago, I promoted a night called Blushed every two weeks there and a few morning parties as the venue had a 24 hour licence, ahh those were the days.

Blushed at Raduno

Club Reina City Party

Security were polite and after showing our ID we were admitted into the Nightclub. I walked up to the counter and “said we are on the free guest list” I never pay to go clubbing 😄. One of the promoters said cool we can go through. If I can remember rightly the first room we went into was playing Afrobeat and all I heard was big up DJ L at this point I got a little paranoid thinking who is calling my name out. I could not find the DJ box at first when I eventually did I realised it was DJ Data bigging me up so I went over and greeted him.

Through out the night I partied on both floors which were playing R&B, Dancehall, Afobeat, Hip-Hop and Trap handing out my promotional cards for the London Club Nights App. The music was on point, the crowed was friendly & there were loads of pretty ladies. These promoters know how to throw a good party, they have Ben active in the City of London for many years with their brand Lets Get It On at venues like Agenda Bar.

Club Reina

Club Reina can feel small and sometimes you may feel a bit squashed but my friend liked it this way as it is easier to get intimate with the ladies.

The night finished at 4am which was good as nowadays you will be lucky if a club finishes at 3am. After getting my coat I went outside to perform the ritual that most nightclub promoters perform, handing out flyers. I must admit I enjoyed the night I only like going to places where I feel relaxed, my friend definitely enjoyed it and said he will be coming back.

For further information on this club night and events like it in London download the London Club Nights App – Your No.1 Guide For The Best R&B, Hip-Hop, House, UKG, Afrobeat & Dancehall Parties & Concerts In London.

Search London club Nights on Google Play & App Store or click on the links below
Android users click here
IOS users click here
Please leave a review on the App stores and share and comment on this post, thank you.

Clubbing London